Bling Ring Parfum Scene… Let’s Go to the Movies!

For all its stylish visuals, Sofia Coppola’s The Bling Ring is most masterful in depicting something you can’t see at all: scent. In perhaps the film’s most powerful shot, Rebecca, the ringleader of the teenaged thieves, sprays herself with Lindsay Lohan’s perfume. Having broken into Lohan’s house, Rebecca stands at the mirror (archly kept off-screen) and picks up a large bottle of Lohan’s own signature fragrance. In slow motion footage, she tilts up her chin and sprays the fragrance on her neck, right, then left, and then sniffs the stopper. She sniffs the air, too, taking in the scent while she gazes into that mirror. It’s as clear a depiction as any of one young woman trying to summon and submit to the identity and personality of another.
 
And then you see it: a tiny patch of moisture shining on Rebecca’s neck. As she turns her head to admire herself in that unseen mirror, the perfume she has sprayed sits on her skin and reflects the light. More than the mirror, the reflection we cannot see, that tiny glint of light on Rebecca’s neck conveys everything we need to know about the movie’s main character. She is vain, yes, but she has lost her identity in the superficialities of other identities — in the clothes and shoes and jewelry she pilfers from celebrity homes. She sees not herself in the mirror, but some fantasy self made up of the trophies she uses as a disguise. It’s in spraying Lohan’s perfume on her neck that Rebecca achieves that complete dissolution of herself into someone else.
 
We all know the power of a fragrance to evoke a person. Chanel No. 5 takes us back to our mother’s embraces before evenings out. A powdery rose summons our grandmother, or a favorite aunt. Still, despite or perhaps because of the power of scent to evoke memories and stories, it is depicted in literature or art rarely and with difficulty. Patrick Süskind comes closest to success with his 1985 novel Perfume, about an 18th-century nose who violently cultivates the scents of young women as ingredients for his highly sought-after perfumes. Süskind uses fragrance as both plot engine and lens (pardon the mixed metaphor) through which the reader takes in the narrative.
 
In The Bling Ring, we have neither a writer’s description, nor an actual perfumer’s smell to tell us what it smells like as Rebecca stands in Lindsay Lohan’s bedroom. But we have that bit of reflected light, masterfully introduced into the slow-motion shot. This is no whiff of Chanel No. 5, no Proustian scent-moment taking us back to the past. Coppola uses perfume to convey the way Rebecca is trying to conjure not a memory but an ambition: Rebecca isn’t remembering the Lindsay Lohan she knows: she is memorizing the Lohan she wants to become. The image of Rebecca baring her neck to the spray of fragrance would suffice to convey that message. But the sight of that tiny patch of moist perfume, captured before it dries down, shot in the moment that it is leaving its scent on the skin — that is when Coppola dramatizes scent. Scent’s seductiveness, its stealth, its transformative power are all on display. It’s a kind of cinematic alchemy: liquid turning to light, offering scent, taking identity, offering up a new self.

Chanel Creator de Fragrance… Jacques Polge

Back to work… in the lab creating fragrances after months of splurging and celebrating the Big 50.  My rose petals soiree was a big hit this summer and I am reminded how important roses are to a fragrant life.  Jacques Polge creator of Chanel parfums speaks of his love of Rose as the main ingredient of Chanel creations… enjoy this fashion meets perfume presentation by Jacques Polge.  You can create and name your own signature scent – perfume line – with August Atelier Parfrums.  Contact Us.

http://www.youtube.com/watch?v=qYnTsWlpLVU

Oscar… oh Oscar!

“To wear perfume is a luxury; it’s about spoiling yourself with fantasy,” said Oscar de la Renta of his new line of luxe fragrances.

The exclusive collection includes six scents, all comprised of specially sourced ingredients of the most deluxe Oscar-approved quality.

A sort of olfactory retrospective, each perfume is tailored specifically to reflect a poignant element of Oscar’s life and loves.

From ultra-feminine and playful to refined and sophisticated, each scent has a delicate blend of sweet, spicy and sensual.

Santo Domingo: Fresh, citrusy top notes with warm tobacco and spices and touches of sweet and spicy mandarin, coriander and patchouli.

Granada: Heady jasmine petals and bitter orange.

Oriental Lace: A blend of the unique hoya carnosa flower with hints of honey and bitter almond, dark cacao and patchouli.

Mi Corazon: A lush, creamy accord of tuberose and hand-picked ylang-ylang mingle with peach for a mouth-watering tropical twist.

Sargasso: Fresh citrus notes and watery cucumber combine with warm sunshine and patchouli for a lasting, extraordinary finish.

Coralina: A blend of mimosa, violet and orris, softened with luxurious woody green notes.

 

 

 

TRIBUTE Parfum L’Homme

The Fashion Show Mall on the Las Vegas Strip was all abuzz on a breezy Saturday afternoon for the grand unveiling of JRP Jackson Parfums.  The Jackson family hosted a party to launch a new fragrance line in honor of their son and brother Michael.  It was a grand TRIBUTE.

As a fragrance creator I was able to sample and capture the moment for perfume connoisseurs, aficionados and MJJ fans.  As I approached the top of the escalator MJJ beats had staffers at kiosks along the corridors dancing, jamming and simply having a fab time demonstrating the latest moves, all over… it was a great impromptu TRIBUTE and I could not wait to find the media check-in location and blitz my way over to the event.  Afterall, I had taken a salsa and zumba-tone class just prior to arriving at the mall so I was ready to join in the festivities and move my body along with the rest of the FSM shoppers.  Crowds gathered from all angles from the second & third floor balconies, along the escalator folks were going up but trying to come back down.

The fragrance line consists of four (4) different scents.  TRIBUTE for men; LEGEND for women and LEGACY a unisex fragrance one for Day and one for Night!  After all, the fragrance you wear at night might be a little sexier than the fragrance you wear during the day.

I’m a Nose, a Creator de Fragrance an Artist… not a critic of perfume.  Perfume is a personal expression with creative sensitivities geared for the individual consumer… only you can decide what you like or don’t like. I like the LEGACY duet.  However, my review today is of TRIBUTE for men.

Of course, as far as the event is concerned there are some things I would have done differently or as an additional element for the launch.  I wish I could have coordinated the models. They didn’t seem to know a thing about the fragrances, or the intricacies of how to promote perfume.  They were spraying the LEGACY perfume on the TRIBUTE scent cards… arrgghh!!!  It was confusing and mismanaged and I wanted to scream.  It’s difficult sometimes being an event planner and Creator de Fragrance and to witness something like that.  I introduced myself to Majestic… by the way what a great name for a fragrance… I love the education side of fragrance creation and the prestige of promotions so hopefully I will score an opportunity to promote the JRP Jackson fragrance line.

The models looked absolutely fantastic with MJJ high fashioned signature looks of black and white with touches of red; some with black sequins skirts and fashionable leggings,  6-inch platforms, couture white blouses some buttoned down a few opened for sexiness, MJJ hat really set it off atop some of the models. One sister girl even wore black and white hair.  Yes, black on one side, white on the other and banged out over one eye with streaks of gray imparted in the middle… you go girl!  Other models wore sequin gowns and dazzled the red carpet while posing with Joe Jackson.  Of course, Joe was looking good debonair and sharp as ever in a burgundy tailored suit with matching hat to complete head to toe meticulation.  Some of the guests were rockin the MJJ signature look.  It was fun to see.  The highlight of the event was a tiny tot blinged out in red sequins jacket, the hat, the shoe with white socks of course under black slacks.  He was busting all the moves for the media inside the velvet ropes. It was fabulous, fun and very adorable.  The Creator de Fragrance, Julian Rous Paris and his team from the south of France were all there.    The south of France, Grasse, in the Mediterranean region is known for growing the most exquisite ingredients of rose, jasmine and lavender.

This fragrance doesn’t really exude “Paris” and men like that! They will definitely love the bottle with its royal logo the fragrance is suited for a king.  A sparkling blend of mandarin, lemon and bergamot essential oils from Italy with a few drops of baiser rose wrapped in a woody heart of Canadian pine, supported with rose and jasmine of Grasse and strengthened with French lavender and American cedar. The base note is heavily musky, vanilla and woody with patchouli essential oils and labdanum absolute.

Your man will like this scent.  Although it contains rose, the rose is very transparent. The fruity notes of mandarin and lemon dissipates with the blink of an eye. You end up with the woods of North America.  Congratulations to Joe Jackson.  From the very beginning he was the ultimate business man and manager and continues to be a smooth operator and entrepreneurial genius.  The review for LEGEND & LEGACY will reach our blog shortly.  In the meantime, just buy it!  If you cannot find it contact us here at August Atelier Parfums and we’ll make sure you get it. 

August Atelier Parfums create and name your own signature scent for personal use or retail.  We will work with you to develop your own perfume line.  Complete your Scent Profile online, receive your Scent Analysis & Scent Kit by mail to begin, or visit us in our Las Vegas atelier.  www.augustboutique.com – (1) 888-967-LUXE

Vilma Farrar

Creator de Fragrance

www.augustboutique.com

Passport Collection by Paris Hilton – Love the Packaging

After last year’s collection, Passport by Paris Hilton, which includes three fragrances inspired by journeys, a new fragrance will be added to the collection this year and will take us skiing in St. Moritz.

Paris Hilton Passport Collection

Passport Paris
Passport South Beach
Passport Tokyo
Passport St. Moritz

 

 

 

 

ZIPPED

Okay, this commercial is so good GO straight to commercial by clicking here.  Hit the back button come back and read about it, lol.

….a brand new collection for men—the Zipped Man line. The first fragrance of this collection named Zipped Premier has already arrived… enriched energetic and sparkling top notes with lemon zest, coriander, mandarin and apple. The heart is very sexy and sensual, Provencal lavender and violet leaves +… The composition closes with a bold and masculine base consisting of resins.

“A mental image of Zipped Premier would express clean and sexy at the same time…like just-showered skin. Primal, instinctive…sometimes you see something, hear something, smell something that cuts right to the chase, pulls your strings, pushes your buttons, revs your engine. Zipped Premier is like that: it goes straight to the heart.”

The face of the campaign is American model Isaac J. Sullivan.  Okay… where is Isaac… Isaac!

 

 

 

Karl Lagerfeld… Karleidoscope

Karl Lagerfeld presents his new feminine fragrance named Karleidoscope this fall. We have been waiting for a new release since 2008 when the Kapsule collection was launched (including fragrances Floriental, Light and Woody).

“Karleidoscope reveals not only the diversity of a muse, it reveals the aura of each individual woman!” announced Karl Lagerfeld.

I love this!  Great name, great marketing.  Can’t wait to smell this one.  Although, I know the price points are probably going to land this on Anderson Cooper’s CNN Ridiculist!  The fragrance combines classic elegance with modernity described as noble, bold, sensual and passionate. It opens with green notes of angelica and soft tones of violet. The heart blends heliotrope, freesia and patchouli notes, laid at the warm base of benzoin and tonka.  I’ll be looking for it on store shelves just to see this bottle and of course to get a whiff…  Click on the perfume to enlarge the picture.

Click on his website to learn more about what could be one of the greatest designers of all time:  Chanel, Fendi,  Chloe’, Tommy Hilfiger, H&M… fashion, art director, perfumer, designer, photographer, publisher, bookshop owner,  and all around ICON. Karl Lagerfeld, his accomplishments and contributions to the world are phenonmenal! 

His name is even in the French Dictionary.  That’s like Webster’s publishing the word “Vilma” in the dictionary, lol.  Hmmm what would the definition be…?  What would the definition be if it was your name…? 

 

 

 

Bey launches Pulse

Beyonce had her launch party in New York  a few days ago.  Of course, she glammed it up in all white feather and diamonds or swarovski crystal bracelets but really, I think the “shoe” was the star of the evening.

Check out her video where she greet her fans.  (click on the underscore throughout our blog to see videos, after reviewing the video hit your back browers button to return to the blog).  Enjoy!

No. 19

             No matter how many fragrances Chanel’s line up features, Chanel No. 5 hogs the limelight. Yet supposedly Coco Chanel’s favorite, the one she named after her birth date, was No. 19. Rumor is she kept No. 19 out of mass production so she could wear it herself and give bottles to special clients and friends.

In 1971, after Mademoiselle’s death, Chanel released No. 19 to the public. Chanel’s website describes the fragrance, developed by perfumer Henri Robert, as “A rich blend of floral and green notes, followed by May Rose and Iris from Florence. The finale: a chime of Chypre with a subtle, woody Vetiver note.” It goes on to say No. 19 is “Audacious and assertive. Never conventional.”

If No. 5 is the grande dame with pearls and Champagne, No. 19 is the ingénue. While No. 5 sits in the living room with nattily dressed suitors, No. 19 is getting back from a ride through the forest on a summer day. She smells of grassy meadows, jasmine and roses, the dry, mossy forest floor, and the leathery, recently soaped saddle. No. 5 can have all the prep school-reared boys inside, she’s going to the stable to make trouble with the groom.

This year, Chanel introduced a flanker to No. 19 called No. 19 Poudré. Chanel is calling the Eau de Parfum “A bold re-imagining of Coco Chanel’s signature scent” and describes it as including neroli, galbanum, jasmine, iris, white musk, vetiver, and tonka bean. Chanel’s house perfumer Jacques Polge created No. 19 Poudré.

iNsiDe the Beauty Industry

OMG… busy preparing to head to NYC, the Big Apple, for inside the industry perfume symposiums and behind the scenes at Bergdorf Goodman, Henri Bendel, LeLabo and the Sephora Scensorium temporary fragrance exhibit in SoHo next month.  Can’t wait…. I’m pulling out all the chic black clothes I can find in my Vegas summer flip flop wardrobe. 

I’ll be staying at the Bentley hotel within the glass walls and views of the East River and lights of the 59th Street bridge.  Looking to take samples from the August Atelier lab and perhaps get it into the hands of some of the top fashion and beauty editors or perfume aficianodos.

Meanwhile…. there’s alot to do back in the lab… creating, testing, bottling, labeling and selling!!!   Stay tuned…