ZIPPED

Okay, this commercial is so good GO straight to commercial by clicking here.  Hit the back button come back and read about it, lol.

….a brand new collection for men—the Zipped Man line. The first fragrance of this collection named Zipped Premier has already arrived… enriched energetic and sparkling top notes with lemon zest, coriander, mandarin and apple. The heart is very sexy and sensual, Provencal lavender and violet leaves +… The composition closes with a bold and masculine base consisting of resins.

“A mental image of Zipped Premier would express clean and sexy at the same time…like just-showered skin. Primal, instinctive…sometimes you see something, hear something, smell something that cuts right to the chase, pulls your strings, pushes your buttons, revs your engine. Zipped Premier is like that: it goes straight to the heart.”

The face of the campaign is American model Isaac J. Sullivan.  Okay… where is Isaac… Isaac!

 

 

 

Karl Lagerfeld… Karleidoscope

Karl Lagerfeld presents his new feminine fragrance named Karleidoscope this fall. We have been waiting for a new release since 2008 when the Kapsule collection was launched (including fragrances Floriental, Light and Woody).

“Karleidoscope reveals not only the diversity of a muse, it reveals the aura of each individual woman!” announced Karl Lagerfeld.

I love this!  Great name, great marketing.  Can’t wait to smell this one.  Although, I know the price points are probably going to land this on Anderson Cooper’s CNN Ridiculist!  The fragrance combines classic elegance with modernity described as noble, bold, sensual and passionate. It opens with green notes of angelica and soft tones of violet. The heart blends heliotrope, freesia and patchouli notes, laid at the warm base of benzoin and tonka.  I’ll be looking for it on store shelves just to see this bottle and of course to get a whiff…  Click on the perfume to enlarge the picture.

Click on his website to learn more about what could be one of the greatest designers of all time:  Chanel, Fendi,  Chloe’, Tommy Hilfiger, H&M… fashion, art director, perfumer, designer, photographer, publisher, bookshop owner,  and all around ICON. Karl Lagerfeld, his accomplishments and contributions to the world are phenonmenal! 

His name is even in the French Dictionary.  That’s like Webster’s publishing the word “Vilma” in the dictionary, lol.  Hmmm what would the definition be…?  What would the definition be if it was your name…? 

 

 

 

Bey launches Pulse

Beyonce had her launch party in New York  a few days ago.  Of course, she glammed it up in all white feather and diamonds or swarovski crystal bracelets but really, I think the “shoe” was the star of the evening.

Check out her video where she greet her fans.  (click on the underscore throughout our blog to see videos, after reviewing the video hit your back browers button to return to the blog).  Enjoy!

No. 19

             No matter how many fragrances Chanel’s line up features, Chanel No. 5 hogs the limelight. Yet supposedly Coco Chanel’s favorite, the one she named after her birth date, was No. 19. Rumor is she kept No. 19 out of mass production so she could wear it herself and give bottles to special clients and friends.

In 1971, after Mademoiselle’s death, Chanel released No. 19 to the public. Chanel’s website describes the fragrance, developed by perfumer Henri Robert, as “A rich blend of floral and green notes, followed by May Rose and Iris from Florence. The finale: a chime of Chypre with a subtle, woody Vetiver note.” It goes on to say No. 19 is “Audacious and assertive. Never conventional.”

If No. 5 is the grande dame with pearls and Champagne, No. 19 is the ingénue. While No. 5 sits in the living room with nattily dressed suitors, No. 19 is getting back from a ride through the forest on a summer day. She smells of grassy meadows, jasmine and roses, the dry, mossy forest floor, and the leathery, recently soaped saddle. No. 5 can have all the prep school-reared boys inside, she’s going to the stable to make trouble with the groom.

This year, Chanel introduced a flanker to No. 19 called No. 19 Poudré. Chanel is calling the Eau de Parfum “A bold re-imagining of Coco Chanel’s signature scent” and describes it as including neroli, galbanum, jasmine, iris, white musk, vetiver, and tonka bean. Chanel’s house perfumer Jacques Polge created No. 19 Poudré.

iNsiDe the Beauty Industry

OMG… busy preparing to head to NYC, the Big Apple, for inside the industry perfume symposiums and behind the scenes at Bergdorf Goodman, Henri Bendel, LeLabo and the Sephora Scensorium temporary fragrance exhibit in SoHo next month.  Can’t wait…. I’m pulling out all the chic black clothes I can find in my Vegas summer flip flop wardrobe. 

I’ll be staying at the Bentley hotel within the glass walls and views of the East River and lights of the 59th Street bridge.  Looking to take samples from the August Atelier lab and perhaps get it into the hands of some of the top fashion and beauty editors or perfume aficianodos.

Meanwhile…. there’s alot to do back in the lab… creating, testing, bottling, labeling and selling!!!   Stay tuned…                                         

Wonderstruck… by Taylor Swift

 

TS talks about the combination of scents that make up her new perfume named Wonderstruck. …sniffing various scents during the creation process, hoping to arrive at just the right blend…  she enjoys vanilla, caramel and berry aromas. “In making this perfume, it was such an amazing process in picking the things I liked, like berries,” she says. “Berries smell nice, let’s put more of those in there!”

Swift explains that Wonderstruck is not just a fragrance, but an artistic creation with meaning behind it: “I think you can tell a story in song, you can tell a story through movies, you can tell a story through writing. You can kinda tell a story that connects memories together when you’re creating a perfume that people are going to wear in their day-to-day lives.”

Behind the Scenes with Swift

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