The Fashion Show Mall on the Las Vegas Strip was all abuzz on a breezy Saturday afternoon for the grand unveiling of JRP Jackson Parfums. The Jackson family hosted a party to launch a new fragrance line in honor of their son and brother Michael. It was a grand TRIBUTE.
As a fragrance creator I was able to sample and capture the moment for perfume connoisseurs, aficionados and MJJ fans. As I approached the top of the escalator MJJ beats had staffers at kiosks along the corridors dancing, jamming and simply having a fab time demonstrating the latest moves, all over… it was a great impromptu TRIBUTE and I could not wait to find the media check-in location and blitz my way over to the event. Afterall, I had taken a salsa and zumba-tone class just prior to arriving at the mall so I was ready to join in the festivities and move my body along with the rest of the FSM shoppers. Crowds gathered from all angles from the second & third floor balconies, along the escalator folks were going up but trying to come back down.
The fragrance line consists of four (4) different scents. TRIBUTE for men; LEGEND for women and LEGACY a unisex fragrance one for Day and one for Night! After all, the fragrance you wear at night might be a little sexier than the fragrance you wear during the day.
I’m a Nose, a Creator de Fragrance an Artist… not a critic of perfume. Perfume is a personal expression with creative sensitivities geared for the individual consumer… only you can decide what you like or don’t like. I like the LEGACY duet. However, my review today is of TRIBUTE for men.
Of course, as far as the event is concerned there are some things I would have done differently or as an additional element for the launch. I wish I could have coordinated the models. They didn’t seem to know a thing about the fragrances, or the intricacies of how to promote perfume. They were spraying the LEGACY perfume on the TRIBUTE scent cards… arrgghh!!! It was confusing and mismanaged and I wanted to scream. It’s difficult sometimes being an event planner and Creator de Fragrance and to witness something like that. I introduced myself to Majestic… by the way what a great name for a fragrance… I love the education side of fragrance creation and the prestige of promotions so hopefully I will score an opportunity to promote the JRP Jackson fragrance line.
The models looked absolutely fantastic with MJJ high fashioned signature looks of black and white with touches of red; some with black sequins skirts and fashionable leggings, 6-inch platforms, couture white blouses some buttoned down a few opened for sexiness, MJJ hat really set it off atop some of the models. One sister girl even wore black and white hair. Yes, black on one side, white on the other and banged out over one eye with streaks of gray imparted in the middle… you go girl! Other models wore sequin gowns and dazzled the red carpet while posing with Joe Jackson. Of course, Joe was looking good debonair and sharp as ever in a burgundy tailored suit with matching hat to complete head to toe meticulation. Some of the guests were rockin the MJJ signature look. It was fun to see. The highlight of the event was a tiny tot blinged out in red sequins jacket, the hat, the shoe with white socks of course under black slacks. He was busting all the moves for the media inside the velvet ropes. It was fabulous, fun and very adorable. The Creator de Fragrance, Julian Rous Paris and his team from the south of France were all there. The south of France, Grasse, in the Mediterranean region is known for growing the most exquisite ingredients of rose, jasmine and lavender.
This fragrance doesn’t really exude “Paris” and men like that! They will definitely love the bottle with its royal logo the fragrance is suited for a king. A sparkling blend of mandarin, lemon and bergamot essential oils from Italy with a few drops of baiser rose wrapped in a woody heart of Canadian pine, supported with rose and jasmine of Grasse and strengthened with French lavender and American cedar. The base note is heavily musky, vanilla and woody with patchouli essential oils and labdanum absolute.
Your man will like this scent. Although it contains rose, the rose is very transparent. The fruity notes of mandarin and lemon dissipates with the blink of an eye. You end up with the woods of North America. Congratulations to Joe Jackson. From the very beginning he was the ultimate business man and manager and continues to be a smooth operator and entrepreneurial genius. The review for LEGEND & LEGACY will reach our blog shortly. In the meantime, just buy it! If you cannot find it contact us here at August Atelier Parfums and we’ll make sure you get it.
August Atelier Parfums create and name your own signature scent for personal use or retail. We will work with you to develop your own perfume line. Complete your Scent Profile online, receive your Scent Analysis & Scent Kit by mail to begin, or visit us in our Las Vegas atelier. www.augustboutique.com – (1) 888-967-LUXE
Vilma Farrar
Creator de Fragrance
August Atelier - The Fragrance House of August Boutique 